Brand

Brand assets

Writing about atDEUCE, putting us on a club poster, or linking to a session? Grab the logo here. The mark is a yellow tennis ball drawn as an @ glyph — use the files as they are, and it will always look right.

Wordmark — on dark backgrounds

Wordmark — on light backgrounds

The full wordmark: ball + “DEUCE” in Cabinet Grotesk Extrabold, uppercase. On dark backgrounds the ball goes bare; on light backgrounds it keeps its dark contrast disc. The “DEUCE” text in the files is outlined to paths, so no font install is needed. PNGs are transparent at 2397 × 750.

Logo downloads

All files are SVG — they scale to any size and drop straight into print or web.

Primary mark

Black disc + yellow @. Reads on any background — social avatars, share cards, docs, slide decks. When in doubt, use this one.

On dark backgrounds

Solid yellow ball with dark @. For charcoal or ink surfaces where the mark should pop as a full yellow disc.

On light backgrounds

Dark ball with yellow @. For cream or paper surfaces where a full yellow disc would vibrate against the background.

Bare glyph — yellow

The @ glyph alone, yellow, no disc. Dark surfaces only — always pair with a contrast disc on light backgrounds.

Bare glyph — black

The @ glyph alone in black. Single-color print, engraving, embossing, and the QR-code center mark.

Colors

Ball yellow

#FEE819

The brand color. A field, highlight, or stamp — never text ink on light backgrounds.

Ink

#1A1A1A

Charcoal ink and the contrast disc behind the ball on light backgrounds.

Paper

#F5F1E8

Warm cream page background on marketing surfaces.

Typography

Display type is Cabinet Grotesk (Extrabold); body type is General Sans. Both are free for commercial use via Fontshare.

Usage rules

Do

Use the files exactly as downloaded
Keep the dark contrast disc on light backgrounds
Give the mark clear space — about half the ball’s width on all sides
Write the name as “atDEUCE” in running text

Don’t

Redraw, recolor, rotate, or stretch the @ glyph
Put the bare yellow ball or yellow text on light backgrounds
Set the wordmark in another typeface
Add effects — shadows, outlines, gradients

Need a format that isn’t here? Open an issue on GitHub and we’ll add it.